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Doosra wins creative duties of Mistair

26-September-2012
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Doosra wins creative duties of Mistair

Doosra Brand Communications, a member of the Aegis Media Group, has recently won the creative mandate of Mistair, the premium fabric brand from the Siyaram Group. Under this mandate Doosra will give the creative edge to the communication for Mistair pan India.

On awarding the business to Doosra, Vikas Malhotra, Business Head, Mistair, said, “We are pleased to have Doosra on board with us for one of our brands, Mistair. The agency was able to come up with the right creative strategy, which clearly defined our business objectives and goals. Mistair would focus on fabrics for the young and sees a lot of action in the coming years through its strategic partnership with Doosra.”

Reacting to the win, Zahir Mirza, Creative Director, Doosra, said, “I am happy to add Mistair to our roster of brands. We look forward to creating a distinct and unique identity for the brand in the crowded fabrics marketplace, through unconventional thinking and non-traditional methods that are Doosra’s specialty.”

Doosra came into existence with the purpose of doing non-traditional advertising work. Named after the off-spinner’s delivery in cricket that turns the other way from the batsman’s expectations, Doosra’s approach to work is similar.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.