Top Story


Home >> Account Movement >> Article

Disney appoints Design Stack as creative agency

Font Size   16
Disney appoints Design Stack as creative agency

Mumbai-based design and communication studio, Design Stack, has been appointed the creative agency for the Disney Network of Channels. Design Stack will handle the entire gamut of off-air publicity and promotional campaigns for the network’s three channels --- Disney Channel, Disney XD and Hungama TV.

Prior to this Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels. In early 2011, Design Stack had handled the creative duties for the project Disney Channel’s Shooting Stars.

“The Disney Network’s continued success with kids and families is testament to how our stories and characters work at multiple levels and we are committed to further increasing the visibility of our brands and creating a deeper connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects”, said Bikram Duggal, Director Marketing, Walt Disney Television International India in a prepared statement.

“We’ve all grown up with Disney as a part of our childhood and it's a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India,” said Priyanka Bhasin, Partner, Design Stack

“The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it’s a fitting partnership,” added Anoop Patnaik, Partner, Design Stack.

Design Stack, founded in 2004 by Priyanka Bhasin and Anoop Patnaik (both graduates from the National Institute of Design), is a branding and strategic design studio located in Mumbai. Over the years, the firm has built up a range of clients including retailers such as Westside and youthful, experimental brands like Chimp and Priyanka Chopra to corporate entities like Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India, Sahara Housing & Infrastructure, to name a few.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’