Top Story


Home >> Account Movement >> Article

Disha Chennai bags creative & media duties of FAIRPRO 2012

Font Size   16
Disha Chennai bags creative & media duties of FAIRPRO 2012

Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012, the annual real estate expo of the Tamil Nadu Chapter of Confederation of Real Estate Developers’ Associations of India (CREDAI). The win comes on the back of a multi-agency pitch initiated in December 2011. About 5-6 agencies had participated in the pitch, including Cedilla Communications, Layam Advertising, and Fifth Estate Communications. The creative duties of FAIRPRO 2011 were handled by Layam, while Cedilla had handled the media duties.

The FAIRPRO 2012 exhibition will be held at the Chennai Trade Centre from February 17-19.

A high-decibel campaign will get underway from February 11 across print, digital, outdoor, and radio and will run for a period of two weeks. The media spends for the two-week campaign period is estimated at around Rs 1.5 crore.

On being awarded the mandate for the event, Devarajan Duraibabu, Vice President-South, Disha Communications, said, “Our understanding of the client’s need and the way we went about crafting the campaign thought seems to have worked in our favour. We always do ample research before we make our creative/ media recommendations, whether it is a new brand launch or, for that matter, an event. This approach has helped us win the confidence of the core committee of FAIRPRO 2012. The objective of the campaign is to maximise eyeballs and drive footfalls for the three-day event.”

FAIRPRO is CREDAI’s annual property exhibition. In its fifth year, FAIRPRO 2012 aims to encourage transparency and fair practices, making the process of buying homes simple, fast and easy. FAIRPRO 2012 will showcase 250+ pre-approved properties, ranging from Rs 15 lakh to Rs 10 crore, from Chennai’s top 66 builders.

CREDAI is the apex body for private real estate developers in India. CREDAI represents over 6,000 developers through 18 member associations across the country. CREDAI links private real estate developers to the government and customers through numerous initiatives and activities.

Tags Disha Communications CREDAI FAIRPRO Devarajan Duraibabu Cedilla Communications Layam Advertising Fifth Estate Communications

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...