Dish TV has announced a new partner for its media duties – MEC India. The duties will be managed by the agency’s Gurgaon office.
With Phase 3 and 4 of digitisation on the anvil, DTH player is planning for significant growth, acquisition, volumes as well as retention initiatives. The brand portfolio now includes multiple products and offerings, especially for technology savvy users such as recorders in SD/ HD, a strong HD content basket, dish-online for streaming on mobile devices and so on. The coming months are full of action and challenges both in terms of festivals and events and sporting actions.
Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL and digital business have been handed over to them.
Anjali Malhotra, Executive Vice President – Marketing, Dish TV commented, “We have not only provided innovative product solutions and finest services to our consumers, but build smart go-to market strategies and communication plans. The agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace.”
Reacting to the win, T Gangadhar, Managing Director, MEC India said, “We are delighted with this win. We look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitisation opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions.”
MEC India’s client roster includes clients such as Colgate-Palmolive, Britannia, Nivea, FlipKart, Citibank, Honda Motorcycles and Scooters, Mercedes Benz, General Electric, Zee Network, Reliance Group, CavinKare, and Malayala Manorama, among others.