Maxus India has added Discovery Communications’ media mandate to its kitty. With this, Maxus will handle all Discovery channels in India that include the likes of Discovery Channel, TLC, Animal Planet, Discovery Science, Discovery Turbo and the most recent addition to the mix – Discovery Kids.
Prior to this, the business was with ZenithOptimedia. Discovery Communications and Maxus India did not comment on the development but sources familiar with the situation informed that Maxus has already begun work on the business.
As has been informed by Discovery officials in earlier conversations, Discovery Kids will be a key priority area for the Network this year.
Earlier this year, Maxus had won the media duties of Mathrubhumi and Mannaparum Finance had consolidated its media business with the agency. Maxus has also been in the news for winning on various award platforms such as The Festival of Media, GoaFest and was also exchange4media’s Agency of the Year at IDMA 2012.
Discovery Communications is a leading nonfiction media company globally, reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery has more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN – Oprah Winfrey Network, The Hub and 3net – the first 24-hour 3D network.
Discovery is also a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 534 million cumulative subscribers in 34 countries with programming customised in 15 languages.