Department of Public Relations, Punjab Government, had called for a 360-degree creative pitch in the month of April, inviting bids from mainline agencies for creating a campaign that highlights the work of the Punjab Government done over the past four years. The presentation process is now completed, and the department is set to announce the list of empanelled agencies soon.
Confirming the news to exchange4media, D S Mangat, Director, Information and Public Relations, said “We have seen presentations by almost 20-25 agencies. The presentations are over now and we plan to announce the list of empanelled agencies in about two weeks. There is a planned budget for the communication campaign this year. We are looking at exploring all the mediums for the campaign this year and not only the traditional media.”
The term of contract of about 20 agencies who were working with the government has ended and thus the search for new agencies is on. Punjab Government wants to appoint a fresh communication partner to communicate the developmental work done by it in the last few years.
The campaign is touted to be aggressive as parties start preparing for elections. Through the campaign, Punjab Government’s aim is to showcase how it has made or is on the way to make Punjab an electricity surplus state and how it has increased jobs. The idea would be to highlight the initiatives that have benefited the people of Punjab.
Sources say that leading agencies have made presentations to Sukhbir Singh Badal, Deputy Chief Minister, Punjab Government and his team. Apart from national agencies many mid-sized and smaller agencies have also pitched.