Bharti AXA Investment Managers has assigned its digital duties to Digital Law & Kenneth. The win comes on the back of a multi-agency pitch. Bharti AXA Investment Managers has presence in more than 34 locations across the country.
On winning the account, Anil Nair, Managing Partner, Digital Law & Kenneth, said, “It’s an exciting win for us, given the opportunities and challenges facing the mutual funds industry in India today. Our one line mandate is to up the ante on the online consumer experience and focus.” Digital Law & Kenneth will handle all aspects of the brand across web, mobile and social media.
Bharti AXA Investment Managers focuses on professional fund management and investor needs. The company has brought in best practices in risk and control methodologies from AXA Investment Managers, one of the leading asset management companies.