Close on the heels of bagging the media mandate of Videocon D2H, Philips and Electrolux business, Mindshare added two more wins to its kitty. The agency has bagged the digital business for Madhya Pradesh (MP) Tourism and also has been empanelled for Pondicherry Tourism media mandate. Neo@Ogilvy was the incumbent agency for MP tourism digital business.
Confirming the win on the MP Tourism business, Madan Sanglikar, Principal Partner, Invention, Mindshare India, said, “We have won the business in a wake of a multi-agency pitch. The brief was to largely make users understand and consider the travel scenario for Madhya Pradesh state. Thus the digital mandate will include search, creative, mobile and social media mediums.”
It may be noted that Mindshare already handled the traditional media mandate on the MP tourism business but the digital business was handled by Neo@Ogilvy, the digital and direct media agency arm of Ogilvy India. However, Ogilvy India continues to handle the creative mandate for MP tourism.
At the same, Mindshare has been empanelled for the Pondicherry Tourism media mandate. However, further details on the media mandate were not available.
Mindshare bags Videocon D2H, Philip & Electrolux business; sets a dedicated ‘Team Videocon’