Dentsu Media, the full service media agency of Dentsu India, has been awarded the media duties of Indo-Nissin Foods, the Indian subsidiary of Japan-based Nissin Foods Holdings Co, which owns the Top Ramen brand. The account will be managed out of Bangalore. Concurrently, Dentsu Communications handles the creative duties for Indo-Nissin Foods out of Bangalore.
Dentsu Media has been charged with the complete media planning and buying responsibilities for Indo-Nissin Foods, including the brands Top Ramen and Cup Noodles. This development comes close on the heels of the revamp of its flagship brand, Top Ramen, and its bid to increase market share in the growing instant noodles category in India.
On choosing Dentsu Media, MNVV Prasad, GM - Sales and Marketing, Indo-Nissin Foods, said, “Dentsu Communications has been handling our creative duties for the last one year, and has done a good job for us so far from a creative point of view. The category has witnessed a few major trends in the recent years and going ahead, we feel that we could gain an advantage from a marketing standpoint by synergising our creative and media together.”
Divya Gupta, CEO, Dentsu Media, added here, “As we see it, true effectiveness of brand communication happens by harnessing collective media synergies, seamlessly, in real time. The consumer does not put channels in silos, she seamlessly moves from one to another in experiencing the brand.”
Dentsu Media India has an armory of proprietary tools and database such as Valcon, ContactPoint Management and D-VAST, among others. This enables it to provide fully integrated, communication-without-lines solutions to clients.