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Dentsu Creative Impact bags creative duties of Max Healthcare

21-February-2013
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Dentsu Creative Impact bags creative duties of Max Healthcare

Dentsu Creative Impact has won the creative mandate of Max Healthcare. The account was bagged post a multi-agency pitch held in Delhi.

Anil Vinayak, Director, Sales and Marketing, Max Healthcare said, “At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours, including our brand communication. The team at Dentsu displayed good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us.”

The account will be driven from Delhi under the leadership of Amit Wadhwa, Senior Vice President, Dentsu Creative Impact.

Commenting on winning the account, Rohit Ohri, Executive Chairman, Dentsu India Group said, “It speaks volumes of the trust that an enterprise like Max India has in Dentsu’s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work.”

“Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand’s marketing strategy,” he added. 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.