Dentsu Communications Bangalore has won the creative duties of Top Ramen Noodles. Hakuhodo Percept is the incumbent agency. The media duties will continue to be handled by Madison Media. It is learnt that the spends on communication for Top Ramen Noodles in the last financial year was close to Rs 8 crore and I set to be increased this year. However, the exact budget could not be ascertained.
The development was confirmed by MNVV Prasad, GM, Sales and Marketing, Indo Nissin Foods Ltd. He said, “We are looking at bringing a fresh thinking and new strategy to our brand Top Ramen Noodles. The current changing scenario in the instant noodle market prompted us to look at a shift in our agency.”
He further said, “We have plans to be more aggressive in the market. As we are still in the midst of firming up our plans, I would not be in a position to get into details. However, the idea is to infuse fresh energy into the brand. We will be looking at a 360 degree approach in communication.”