Top Story

e4m_logo.png

Home >> Account Movement >> Article

Dentsu Communications pockets Jos Alukkas

14-January-2013
Font Size   16
Dentsu Communications pockets Jos Alukkas

Dentsu Communications has won the creative mandate for Jos Alukkas, one of South India’s largest jewellery groups.

With expansion plans targeted at scaling the national market and the Asia Pacific region, Jos Alukkas plans to invest over Rs 550 crore in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time.

Jos Alukka, Chairman of Jos Alukkas expressed satisfaction on appointing Dentsu Communications and said, “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers.”

Commenting on the expansion, Arijit Ray, CEO, Dentsu Communications said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operations. Apart from being a great brand, we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Kochi will work very closely with the brand team to take this relationship to next level.”

Jos Alukkas’ relationship with gold began as early as 1964 and the group has 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign