Top Story

e4m_logo.png

Home >> Account Movement >> Article

Dentsu Communications bags Birla Tyres creative mandate

25-May-2011
Font Size   16
Share
Dentsu Communications bags Birla Tyres creative mandate

Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch that also saw the participation of PerceptH, Leo Burnett and Rediffusion, according to industry sources. However, neither the client nor the agency was available for comments at the time of filing this report.

There was no incumbent agency and Dentsu is the first agency that Birla Tyres is working with.

Meanwhile, it is learnt that Birla Tyres also plans to hand over its media mandate to Dentsu.

Ever since its inception in 1991, Birla Tyres, a division of the BK Birla flagship Kesoram Industries Ltd, has seen a jump in its turnover from Rs 1,947.22 crore in 2008-09 to Rs 2,849.61 crore in 2009-10. The company is now looking to reach a target of Rs 5,500 crore.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...