After offering customers a shopping extravaganza for six months at Terminal 3 (T3) of Delhi’s IGI Airport, Delhi Duty Free Services Pvt Ltd, India’s largest duty free retail operator at T3, has called for a pitch for its advertising and creative duties. The sixth largest airport in the world, T3 has the handling capacity of 34 million passengers.
The multi-agency advertising pitch seeks to identify a partner who will assist in building brand image, educating and increasing brand awareness, promoting offers and wide range of product availability at India’s largest duty free retail. Delhi Duty Free Services intends to have an agency on board by the last week of January 2011.
The retail operator is aggressively looking at reaching out to frequent international travelers from North India and other in bound travelers as well. It is looking at a two-agency set-up – one for its creative duties and the other for visual merchandising. It is learnt that several internationals agencies have already expressed interest to partner with Delhi Duty Free Services.
Delhi Duty Free Services is a joint venture company between DIAL (Delhi International Airport Ltd), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). Spread across 30,000 sq meters, Delhi Duty Free Services offers an extensive range of products across all categories such as perfumes, cosmetics, liquor, tobacco, confectionery, and Indian products (Section - Discover India), exhibiting luxury brands.