Top Story

e4m_logo.png

Home >> Account Movement >> Article

Delhi Duty Free Services pitch call for advertising and creative duties

29-December-2010
Font Size   16
Share
Delhi Duty Free Services pitch call for advertising and creative duties

After offering customers a shopping extravaganza for six months at Terminal 3 (T3) of Delhi’s IGI Airport, Delhi Duty Free Services Pvt Ltd, India’s largest duty free retail operator at T3, has called for a pitch for its advertising and creative duties. The sixth largest airport in the world, T3 has the handling capacity of 34 million passengers.

The multi-agency advertising pitch seeks to identify a partner who will assist in building brand image, educating and increasing brand awareness, promoting offers and wide range of product availability at India’s largest duty free retail. Delhi Duty Free Services intends to have an agency on board by the last week of January 2011.

The retail operator is aggressively looking at reaching out to frequent international travelers from North India and other in bound travelers as well. It is looking at a two-agency set-up – one for its creative duties and the other for visual merchandising. It is learnt that several internationals agencies have already expressed interest to partner with Delhi Duty Free Services.

Delhi Duty Free Services is a joint venture company between DIAL (Delhi International Airport Ltd), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). Spread across 30,000 sq meters, Delhi Duty Free Services offers an extensive range of products across all categories such as perfumes, cosmetics, liquor, tobacco, confectionery, and Indian products (Section - Discover India), exhibiting luxury brands.
 

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.