DDB MudraMax has won the media duties of Tata Goldplus Jewellery. The win comes following a recently concluded multi-agency pitch that saw the participation of Madison Communications, Maxus and incumbent agency Disha Advertising.
On awarding the business to DDB MudraMax, Deepika Sabharwal Tewari, GM - Marketing, Jewellery Division, Titan Company said, “We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.”
Reacting to the win, Sathyamurthy Namakkal, President, DDB MudraMax Media said, “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”
Tata Goldplus is a jewellery brand launched by Titan Industries to meet the specific jewellery preferences in semi-urban and rural India. The brand has 33 retail stores spread across four states.