Top Story

e4m_logo.png

Home >> Account Movement >> Article

DDB MudraMax bags media duties of Garuda Polyflex Food

20-February-2013
Font Size   16
Share
DDB MudraMax bags media duties of Garuda Polyflex Food

DDB MudraMax has won the media mandate for Garuda Polyflex Food, which goes under the brand name Gone Mad. It is one of the youngest brands to have entered the Indian FMCG industry. The pitch involved multiple agencies.

Garuda Polyflex Food will be handled out of DDB MudraMax’s Bangalore office.

Commenting on aligning the media duties with DDB MudraMax, V Jayachandran, Managing Director, Garuda Polyflex Food said, “We at Garuda Polyflex Food are very happy to have DDB MudraMax as our media partner. They bring with them significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand ‘Gone Mad’, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”

On winning the account, Anilkumar Sathiraju, AVP and Head South, DDB MudraMax said, “We are very excited to work on this brand called Gone Mad. It is one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food are something that you need to wait and watch out.”

For the record, Garuda Food is a $500 million, 22-year old food and beverage company, and is a part of Tudung Group, which deals in agri business and FMCG distribution. In the year 2011, Garuda Food entered into a joint venture with Polyflex Group to form Garuda Polyflex Food to bring its line of food and beverages to the Indian market.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited