Marico has assigned the creative duties of its brand Livon to DDB Mudra Delhi after a rigorous multi-agency evaluation process. The account size is pegged at Rs 40 crore. The incumbent agency on the account, Cut the Crap, had been working on the brand before Marico acquired the brand from Reckitt Benckiser earlier this year.
Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “Livon presents us with a wonderful opportunity to take the DDB ideology of social creativity forward. A brand that talks to audiences that live in a connected world, we look forward to creating ideas that have an inherent ‘talk value’ that drives the brand forward. Besides, with Marico, we are really excited about partnering with one of the most professional Indian multinationals.”
Vandana Das, President, DDB Mudra Group, Delhi, added here, “It’s a great starting point and very encouraging for all of us to be associated with a brand from Marico’s stable. We look forward to doing some path breaking & exciting work on the business in months ahead.”