Carrier Midea India has appointed DDB Mudra Delhi as creative agency for its Midea brand. The win comes on the back of a multi-agency pitch. The agency’s main focus will be on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand. Led by Vandana Das, President, DDB Mudra Group, the account will be managed out of Delhi.
On appointing DDB Mudra, Sanjay Mahajan, Vice President – Sales & Marketing, Carrier Midea India, said, “We are delighted to partner with DDB Mudra. They have a proven track record of creating brands, remarkable campaigns and fresh ideas. The team is proactive, extremely passionate and provides a good balance of thinking and doing. Also, we are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals. We look forward to work with them.”
Reacting to the win, Vandana Das said, “Wins are always delighting, but this specific one, we are even more delighted as we would be partnering with Carrier Midea India for a full-fledged launch of the Midea brand in the country. We would be adopting an integrated approach to launch it across all consumer touch points, in the months ahead.”
Carrier Midea India is a new entrant in the Indian home appliances market and has aggressive marketing plans.