Top Story

e4m_logo.png

Home >> Account Movement >> Article

DDB Health & Lifestyle wins Wockhardt account

05-September-2012
Font Size   16
Share
DDB Health & Lifestyle wins Wockhardt account

DDB Health & Lifestyle has bagged the creative mandate for Wockhardt, post a multi-agency pitch.

DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry.

On winning the account, Soumitra Sen, President, DDB Health & Lifestyle said, “It’s truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Khorakiwala (Wockhardt’s Founder Chairman and Group CEO), who is an industry stalwart. It’s a dream come true for us.”

Dr Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”

DDB Health & Lifestyle’s clients include J&J Medical, Novartis, Dr Reddy’s Laboratories, Cipla, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI), John Hopkins Bloomberg School of Social Medicine, amongst others.

For the record, Wockhardt is a global pharmaceutical and biotechnology organisation with focus on multi-disciplinary research and high technology manufacturing, providing quality medicines.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group