Top Story


Home >> Account Movement >> Article

DDB Health & Lifestyle wins Wockhardt account

Font Size   16
DDB Health & Lifestyle wins Wockhardt account

DDB Health & Lifestyle has bagged the creative mandate for Wockhardt, post a multi-agency pitch.

DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry.

On winning the account, Soumitra Sen, President, DDB Health & Lifestyle said, “It’s truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Khorakiwala (Wockhardt’s Founder Chairman and Group CEO), who is an industry stalwart. It’s a dream come true for us.”

Dr Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”

DDB Health & Lifestyle’s clients include J&J Medical, Novartis, Dr Reddy’s Laboratories, Cipla, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI), John Hopkins Bloomberg School of Social Medicine, amongst others.

For the record, Wockhardt is a global pharmaceutical and biotechnology organisation with focus on multi-disciplinary research and high technology manufacturing, providing quality medicines.

Tags DDB Health & Lifestyle Dr Habil Korakiwala Wockhardt Soumitra Sen

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3