Dalmia Continental has signed up Drizzlin Media as social communications partner for its Hudson Canola Oil brand.
Drizzlin Media’s mandate includes setting up the brand’s presence on the web with an objective to drive strong awareness around the category and the brand. The primary target audience is health-conscious individuals, who can easily make the switch to a healthier lifestyle by simply changing the oil they use in their kitchens.
Commenting on the partnership, Himani Dalmia, AGM – Corporate at Dalmia Continental, said, “We are very happy to appoint Drizzlin as social media partner for Hudson as their creative and innovative ways of reaching out to consumers and engaging them ties in perfectly with our objective of educating consumers about healthy oils and creating a new category. We look forward to achieving our goal of making Hudson Canola a must-have choice for everyday Indian cooking.”
Adding to this, Deepak Goel, Founder of Drizzlin Media, said, “We are pleased to be associated with Hudson Canola Oil. With its clear health benefits and suitability to Indian cooking, we look forward to making it a leading brand, through our expertise in social media.”
Launched in 2007, Hudson Canola Oil has grown at 68 per cent CAGR for the last five years. Dalmia Continental has projected similar high growth in the next five years and expect the brand to contribute 12 per cent of its total revenue by 2017. After establishing its flagship product, Leonardo Olive Oil, Dalmia Continental has launched a new brand campaign this year in both print media and online for Hudson Canola Oil.