Just a day after appointing Vizeum as its media AoR, Dalmia Cement (Bharat) Ltd (DCBL) has appointed JWT as its creative agency following a multi-agency pitch. Sources close to the development have confirmed the news to exchange4media. Chennai-based Fifth Estate Communications, which has been handling the business for the past three years, was the incumbent creative agency.
According to sources, the business will be handled by JWT’s Chennai branch. Neither the agency nor the client was available for comments at the time of fling this report. The size of the business could also not be ascertained.
DCBL is a leading multi-spectrum cement player in South India with double digit market share. It has cement plants in the southern states of Tamil Nadu (Dalmiapuram and Ariyalur) and Andhra Pradesh (Kadapa), with a total capacity of 9 million tonnes per annum. DCBL is a pioneer in super specialty cements for strengthening airstrips, concretising railway sleepers and cementing oil wells. Its two brands – Vajram and Superoof – have a great credibility and higher brand recall in the markets they operate in.
Dalmia Cement (Bharat) Ltd appoints Vizeum as media AoR