Dalmia Cement (Bharat) Ltd (DCBL) has appointed Aegis Media Group’s Vizeum as its media agency on record.
Confirming the development, BK Singh, Executive Director - Sales & Marketing, DCBL, said, “Vizeum has been evaluated amongst the other choices available on the basis of their systematic/ exhaustive processes and reliable people. We are positive that this association with Vizeum will bring in freshness and diversity in our existing communication investment strategy. We wish to have a lasting relationship with them.”
Commenting on the established association, S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “We are on top of the world with this fourth winning stroke within the last three weeks. I thank DCBL management for considering us as deserving partner. We will be looking at making specific and tangible contributions to increase the quality of DCBL’s communication investments. This business will be handled out of Vizeum Chennai under the leadership of EM Sreeneelakandhan, GM. Vizeum being a boundary-less organisation, DCBL will also receive contributions from the entire Team Vizeum India.”
DCBL is a leading multi-spectrum cement player in South India with double digit market share. It has cement plants in the southern states of Tamil Nadu (Dalmiapuram and Ariyalur) and Andhra Pradesh (Kadapa), with a total capacity of 9 million tonnes per annum. DCBL is a pioneer in super specialty cements for strengthening airstrips, concretising railway sleepers and cementing oil wells. Its consumer facing brands – Vajram and Superoof – have a great credibility and higher brand recall in the markets they operate in.