Top Story

e4m_logo.png

Home >> Account Movement >> Article

Dabur skin care pitch update: Client denies Grey’s involvement

21-January-2011
Font Size   16
Share
Dabur skin care pitch update: Client denies Grey’s involvement

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

The spokesperson said in a note to exchange4media, “Grey, I repeat, has not been finalised as the agency for creative duties of Dabur’s skin care brands. In fact, no agency has been finalised yet, and we are still in the process of seeking and reviewing the presentations from the creative agencies invited for the pitch.”

As is known, FMCG major Dabur had invited a creative pitch for its skin care brands Fem, Oxybleach and Oxylife. Grey Worldwide is the incumbent on the business.

In an email interaction with exchange4media on January 19, 2011, Jishnu Sen, COO, Grey Worldwide, was quoted on: “The client decided to retain the business post the new strategy presented by Grey. There is a whole new strategic approach to Fem and the bleach portfolio in the Dabur stable.”
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.