The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”
The spokesperson said in a note to exchange4media, “Grey, I repeat, has not been finalised as the agency for creative duties of Dabur’s skin care brands. In fact, no agency has been finalised yet, and we are still in the process of seeking and reviewing the presentations from the creative agencies invited for the pitch.”
As is known, FMCG major Dabur had invited a creative pitch for its skin care brands Fem, Oxybleach and Oxylife. Grey Worldwide is the incumbent on the business.
In an email interaction with exchange4media on January 19, 2011, Jishnu Sen, COO, Grey Worldwide, was quoted on: “The client decided to retain the business post the new strategy presented by Grey. There is a whole new strategic approach to Fem and the bleach portfolio in the Dabur stable.”