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Dabur realigns creative duties for skincare biz

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Dabur realigns creative duties for skincare biz

Dabur India has decided its creative partners for its skincare portfolio. Sources close to the development have informed that Dabur has divided its brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

The decision comes in the wake of a multi-agency pitch that Dabur had initiated in January 2011.

Post the realignment, Fem Bleaches, Fem handwash, Saka and Uveda will be with Law & Kenneth, who had only Saka earlier. Gulabari and Fem hair remover is awarded to Brand David, who had only Fem hair removal cream earlier. Grey Worldwide retains Oxybleach and Oxylife.

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