Dabur India has decided its creative partners for its skincare portfolio. Sources close to the development have informed that Dabur has divided its brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.
The decision comes in the wake of a multi-agency pitch that Dabur had initiated in January 2011.
Post the realignment, Fem Bleaches, Fem handwash, Saka and Uveda will be with Law & Kenneth, who had only Saka earlier. Gulabari and Fem hair remover is awarded to Brand David, who had only Fem hair removal cream earlier. Grey Worldwide retains Oxybleach and Oxylife.