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Crompton Greaves appoints Madison as media AoR

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Crompton Greaves appoints Madison as media AoR

Madison Media Sigma has been appointed the media agency for Crompton Greaves. The agency will handle its entire range of products including fans, lights, lighting fixtures, pumps and electric appliances.

In a prepared statement, Sam Balsara, Chairman and Managing Director, Madison World said, “We are delighted to add Crompton Greaves to our roster of clients. We are confident of helping this reputed global engineering conglomerate get its rightful share in the growing India market.”

Vanita Keswani, COO, Madison Media Sigma added, “I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.”

Madison Media was recently in the news for being appointed Dixcy Textile’s media AoR.

Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s, TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, Max New York Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network, Indian Oil and many others.

According to a company statement, the gross billing of Madison Media is Rs 3000 crore.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.