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Creativeland Asia bags Cinthol

11-June-2012
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Creativeland Asia bags Cinthol

Creativeland Asia has won the creative mandate to revamp Cinthol, a personal care brand from Godrej. As part of the mandate, Creativeland is required to approach Cinthol with their fresh new thinking while making it relevant for today’s consumer and their needs. As is known, Creativeland Asia has also worked on Godrej Expert.

In a prepared statement, Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia said, “Godrej has shown immense faith in Creativeland Asia. Working on Godrej Expert was an interesting challenge and the response from our client-partners has been very encouraging. Taking this partnership ahead, I am excited to work on Cinthol. Right from the 1980s, Cinthol has been an iconic brand. We all remember the days when popular celebrities such as Vinod Khanna. We need to simply recreate the magic and the stature Cinthol enjoyed in the past.”

Sunil Kataria, Head Sales and Marketing, Godrej Consumer Products added, “Creativeland Asia has a fresh and creatively unique approach to brands. Cinthol is an iconic brand. We look forward to a strong association with Creativeland Asia as we work towards unlocking Cinthol's immense potential.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.