After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.
The empanelment is for a period of two years. Sources close to the development have confirmed the news.
It may be recalled that in April 2010, Air India had reportedly narrowed down its search for creative agencies and the strong contenders in the race at that time included DraftFCB Ulka, RK Swamy BBDO, Mudra and Lowe Lintas, among others.
DraftFCB Ulka, RK Swamy BBDO, Mudra, Lowe Lintas among strong contenders for Air India biz