WelcomHeritage Hotels has assigned its creative mandate to Crayons Advetising. The win follows a multiagency pitch. The in house ITC agency was handling the creatives before this. The account size could not be ascertained at the time of filing the report.
Commenting on the win, Ranjan Bargotra, President, Crayons Advertising, said, “They are looking at rebranding. They have various levels of hotels, 60 hotels and where you have palaces and also you have resorts. They require streamline branding. We won the account as we had structured presentations, our strong strategy and strong creatives.”
WelcomHeritage, a joint venture between ITC Ltd. and the Maharaja of Jodhpur, Marudhar Hotels, represents some of the best traditions of heritage hospitality and tourism in India. It offer's over 60 exclusive heritage destinations, ranging from grand palaces to traditional havelis and magnificent forts; from adventure-filled jungle lodges to tea garden homes and quiet nature resorts in Rajasthan, Madhya Pradesh, Uttarakhand, Himachal Pradesh Jammu & Kashmir, West Bengal, Karnataka, Tamil Nadu, Punjab, Haryana, Assam, Sikkim, Meghalaya, Arunachal Pradesh and Uttar Pradesh, Maharastra, Kerala, Andhra Pradesh, Puducherry and Goa.