Top Story

e4m_logo.png

Home >> Account Movement >> Article

Crayons bags WelcomHeritage

27-October-2010
Font Size   16
Share
Crayons bags WelcomHeritage

WelcomHeritage Hotels has assigned its creative mandate to Crayons Advetising. The win follows a multiagency pitch. The in house ITC agency was handling the creatives before this. The account size could not be ascertained at the time of filing the report.

Commenting on the win, Ranjan Bargotra, President, Crayons Advertising, said, “They are looking at rebranding. They have various levels of hotels, 60 hotels and where you have palaces and also you have resorts. They require streamline branding. We won the account as we had structured presentations, our strong strategy and strong creatives.”

WelcomHeritage, a joint venture between ITC Ltd. and the Maharaja of Jodhpur, Marudhar Hotels, represents some of the best traditions of heritage hospitality and tourism in India. It offer's over 60 exclusive heritage destinations, ranging from grand palaces to traditional havelis and magnificent forts; from adventure-filled jungle lodges to tea garden homes and quiet nature resorts in Rajasthan, Madhya Pradesh, Uttarakhand, Himachal Pradesh Jammu & Kashmir, West Bengal, Karnataka, Tamil Nadu, Punjab, Haryana, Assam, Sikkim, Meghalaya, Arunachal Pradesh and Uttar Pradesh, Maharastra, Kerala, Andhra Pradesh, Puducherry and Goa.
 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...