Costa Coffee has assigned Hakuhodo Percept as its creative AOR after a multi-agency pitch. The other agencies learnt to have taken part in the pitch process included Publicis, Havas, Contract and Bates, besides Hakuhodo Percept.
The account will be driven from Delhi under the leadership of Elvis Sequeira, Executive Director, Hakuhodo Percept. The incumbent agency on the account was BEI Confluence.
Commenting on the win, Sequeira said, “Winning Costa is a fantastic feeling for all of us at Hakuhodo Percept. The agency will also be doing other consumer engagement activities in order to create buzz about the brand and make it a successful one.”
He further said, “A victory like this vindicates my belief that we are building a wonderful team here. The timing couldn’t have been better. The market is becoming tough, but we’ve got our best and brightest on the business – from Jayanto Banerjee, our National Planning Head, to Sabuj Sengupta, our ECD and Creative Head. I am looking forward to a lot of fun working on Costa.”
Jayanto Banerjee, National Planning Director, Hakuhodo Percept, added here, “I have been a fan of Costa for the last six years, right from my Middle East days. To me, they make the best coffee of all the chains. Costa has big plans in India and we are excited to be working alongside them at a time when the competition is really heating up.”
“The brand is growing rapidly and we get an opportunity to do exciting work,” said, Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept.