Contract Advertising has won the creative mandate for UTI Mutual Fund (UTI MF). The business will be handled by Contract’s Mumbai office, which won the account following a multi-agency pitch.
Commenting on awarding the business to Contract Advertising, Leo Puri, Managing Director, UTI AMC said, “We are happy to appoint Contract Advertising as the lead creative agency of UTI. Contract Advertising has been chosen through a multi-agency evaluation process for its strategic thinking, consumer insight and experience across multiple categories.”
He further said, “This year, UTI will be celebrating its golden jubilee. Fifty years marks a strong milestone in the history of UTI, an institution which has been a pioneer in wealth creation since 1964. As we look to accelerate our growth going forward, Contract Advertising will help us to create the brand salience.”
Contract will be putting together a 360-degree campaign for UTI MF across TV, print, radio, out-of-home and digital that will herald 50 years of the UTI MF brand.
On winning the business, Rana Barua, COO, Contract India said, “We are extremely happy to partner with UTI MF. This gives us a fabulous opportunity to work with a legendary brand in a category that has great scope for gaining prominence in the current economic situation. Our partnership will also be focused at bringing back the relevance of sound investment in the life of the new-age consumers.”
UTI MF will be celebrating its golden jubilee in the month of February and has a series of activities planned throughout the year to commemorate the occasion.