Contract Advertising has won the creative mandate for Acer, a global player in the PC and laptop category. The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office. Acer has partnered with Contract to develop campaigns poised to capitalise on the mind-set of the new age audience and which will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.
Speaking on the appointment of Contract as their agency, Harish K Kohli, Managing Director, Acer India said, “We are extremely happy to announce the appointment of Contract, chosen through a competitive evaluation process, as our new creative agency. In Contract, we have found an agency that can resonate the ethos and values of the Acer brand.”
“As our new creative partners, we are confident they will help us execute our goal of moving towards a new strategic direction highlighting a new innovative design philosophy, industry-redefining products with cutting edge technology and well planned market expansion. With strong creative capabilities, planning strength and a team with vast and varied experiences, Contract demonstrated a deep understanding of the market, including the opportunities and the challenges we face. We welcome them on board and look forward to working on some great campaigns together,” he added.
Commenting on the win, Rana Barua, COO, Contract India said, “Acer is a very prestigious brand win for us as it is not only a leading player globally, but also one of the most innovative one. We are excited to work with a brand like Acer, which embarks on a challenging future in a highly competitive environment. The category is very dynamic and is going through a paradigm shift. The Integrated approach that Contract adopted yet again demonstrated our strength and expertise which clients are clearly seeing as the differentiated and visible edge over other agencies.”
Contract has recently won the creative mandates of key brands such as Sugar Free, Provogue Deodorants and UTI Mutual Funds, besides iContract winning the digital mandate for Slice.