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Contract adds Corelle Kitchenware & Piramal Realty to its kitty

15-June-2011
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Contract adds Corelle Kitchenware & Piramal Realty to its kitty

Close on the heels of bagging CavinKare’s Chik and Spinz hair colour brand, Contract Advertising has added two more businesses to its kitty -- Corelle Kitchenware and Piramal Realty.

Both the wins come in the wake of a multi agency pitch.

Sources close to the development informed that Contract has begun work on Corelle. The incumbent agency was Network Advertising.

Corelle Kitchenware is owned by World Kitchen, LLC. The company manufactures and markets kitchen houseware products worldwide, for use in preparing, cooking, serving and storing food. In India, the company markets a wide variety of brands including Corelle, Corningware, Pyrex and Visions

The agency also has bagged the Piramal Realty business following a multi-agency pitch. Previously to Contract, the realty estate company didn’t have any creative partner on board.

As is known, Contract Advertising recently bagged the business for two brands of CavinKare, which include Chik shampoo and Spinz forthcoming hair colour brand. However, the agency would be working on project-based model for CavinKare.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.