Top Story

e4m_logo.png

Home >> Account Movement >> Article

Concept Communication wins media mandate for DLF

09-July-2013
Font Size   16
Share
Concept Communication wins media mandate for DLF

Concept Communication has been assigned the media duties of DLF following a multi-agency pitch that took place in the first quarter of this financial year. Agencies such as Mindshare, Dentsu Media, and ZenithOptimedia, among others, were part of the pitch process. The account size is pegged at Rs 30 crore. The incumbent agency on the account was Dentsu Media.

As part of its latest mandate, Concept Communication will handle the media consulting and deployment duties for the real estate major across all media platforms. The account will be handled by the agency’s Delhi office.

Commenting on the win, Manoj Malkani, Senior Vice President and Head Media, Concept Communication said, “This was one of the more exciting pitches for the Concept media team in the recent past, considering it was the largest pitch held in Delhi so far in this quarter. Winning the business has certainly given us an edge in the real estate sector. I hope that our partnership with DLF results in strategic growth and progress both in terms of business and relationship for DLF and the agency.”

DLF has a presence of over 60 years in the industry. The company’s primary business is development of residential, commercial and retail properties. From developing 22 major colonies in Delhi, DLF is now present across 24 cities in 15 states in India.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve