Top Story

e4m_logo.png

Home >> Account Movement >> Article

Commonwealth Games 2010 OC scouts for media partner

05-July-2010
Font Size   16
Share
Commonwealth Games 2010 OC scouts for media partner

The Organising Committee (OC) of the Delhi Commonwealth Games 2010 has invited a proposal for the empanelment of media planning and buying agencies to provide strategic services. The tender closes on July 12. Sources close to the development have pegged the account size for the media business at Rs 25 crore.

It is learnt that well known media agencies are taking part in the pitch, however, their names couldn’t be ascertained. The Commonwealth Games kick off in New Delhi on October 3, 2010.

The creative business is being handled by JWT, Mercantile and Quantum.

JWT’s theme, ‘Come out and play’, which was used during the pitch process, was well received by the Committee and will be used throughout the campaign.

The Commonwealth Games campaign is a 360 degree initiative involving print, TVC, OOH, outdoor and BTL activities.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016