Top Story

e4m_logo.png

Home >> Account Movement >> Article

Coca Cola India appoints Lodestar UM as media AoR; ac size upwards of Rs 200 crore

07-August-2010
Font Size   16
Share
Coca Cola India appoints Lodestar UM as media AoR; ac size upwards of Rs 200 crore

Coca Cola India, that had initiated a review of its media duties last month, has decided on its media AoR. In the wake of a multi-agency pitch, the business has been awarded to Lodestar UM. The development breaks the 11-year old relation that Coca Cola had with Madison Media. Industry sources peg the business upwards of Rs 200 crore.

The other agencies vying for the business included Starcom Worldwide, Carat, TME and the incumbent Madison Media. As is known, Starcom Worldwide, UM and Carat work on the Coca Cola media business in various international markets.

When contacted, Coca Cola India spokesperson said, “Coca-Cola India as part of a global process has been looking at opportunities to optimise its marketing capabilities. As part of this process, the company conducted an evaluation of leading media agencies to provide integrated communication planning, media execution, strategic analysis and media tracking capabilities for its entire portfolio of beverages. This had become all the more necessary with the rapidly evolving media landscape in the country. While all agencies participating in the review process illustrated strong skills, Lodestar Universal McCann showed the highest potential and has been awarded the media account for Coca-Cola India.

We are very excited about this partnership and are confident that Lodestar Universal McCann will add value to our business. ”

It is also understood that there are no changes in the creative partners of Coca Cola India at present.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline