RK Swamy BBDO Mumbai has won the creative duties of CMS Computers following a multi-agency pitch. Senior sources close to the development have confirmed the news. So far, the advertising for CMS Computers, which was established 20 years’ back, was being handled in-house, and this is the first time that the company has hired an ad agency. The account size couldn’t be ascertained at time of filing the report.
The pitch was called for in February 2010 and involved two rounds of presentations.
The brief given to RK Swamy BBDO was to build the brand and the business. The agency’s main task would be to build brand equity and boost sales. The agency will be undertaking print and OOH activities to begin with.
CMS Computers Ltd is a major IT solutions provider in India with more than 15,000 employees designated globally to provide an assorted range of solutions and services across diverse areas in strategic IT consulting, networking, training, outsourcing, platform delivery, facility management, customising & implementing solutions, onsite service & support, and application management assistance.