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Cholamandalam Finance assigns media biz to Vizeum

27-April-2012
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Cholamandalam Finance assigns media biz to Vizeum

Cholamandalam Finance, the financial services arm of the Murugappa Group has appointed Vizeum India as its media AOR.

Cholamandalam Finance is a financial services solution provider offering vehicle finance, business finance, home equity loans, stock broking and distribution of financial products.

In a prepared statement, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “This win makes us very proud. The fact that our contributions to other clients from the Murugappa group also paved the way for this is the most compelling credential for Vizeum. We are really excited about the opportunity to work with Cholamandalam Finance in creating and delivering consumer engagement solutions to the drive their business ahead. We are extremely thankful to the client management for considering us worthy to partner them. This business will be handled out of our Chennai Office.”

Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.

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