Top Story

e4m_logo.png

Home >> Account Movement >> Article

Cholamandalam Finance assigns media biz to Vizeum India

26-April-2012
Font Size   16
Share
Cholamandalam Finance assigns media biz to Vizeum India

Cholamandalam Finance, the financial services arm of the Murugappa Group has appointed Vizeum India as its media AOR.

Cholamandalam Finance is a financial services solution provider offering vehicle finance, business finance, home equity loans, stock broking and distribution of financial products.

In a prepared statement, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “This win makes us very proud. The fact that our contributions to other clients from the Murugappa group also paved the way for this is the most compelling credential for Vizeum. We are really excited about the opportunity to work with Cholamandalam Finance in creating and delivering consumer engagement solutions to the drive their business ahead. We are extremely thankful to the client management for considering us worthy to partner them. This business will be handled out of our Chennai Office.”

Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship