Chennai-based Prince Foundations consolidates media & creative duties with Fifth Estate
Close on the heels of bagging the Nippo Batteries and Kirtilal Kalidas Jewellers accounts, Chennai-based Fifth Estate Communications has bagged the creative and media mandates for Prince Foundations, a Chennai-based real estate company.
Confirming the development to exchange4media, Devesh Bhuva, General Manager - Marketing, Prince Foundations, said, “Fifth Estate has been our media releasing agency for almost two years now. But the creatives were not done by them. We were looking for an umbrella company where everything comes under one roof and Fifth Estate perfectly fitted the bill.”
There was no formal pitch involved, Bhuva said, however, adding that he did speak to a few agencies, negotiating with them and trying to understand their company profile and their work, and finally zeroed in on Fifth Estate.
Reacting to the win, Ganesh Baliga, Managing Director, Fifth Estate Communications, said, “Prince has been quietly doing their own projects. Now they are coming up with more prestigious projects on very important locations and they wanted to tie up with an agency for media, creative and strategy.”
“A lot of companies need external help when they grow big. In Fifth Estate they found everything under the same roof – strategy, creative and media, and I feel it’s a healthy association,” he added.
When asked about the ad spend, Baliga said, “As far as the builder is concerned, it is very difficult to quantify the spend. Prince Foundations has a huge land bank with them and they have to build a good brand name along with promoting their projects. We need to up their image so that all their future projects do well. They have been a quiet, performing, and good company without being in the limelight too much.”
Incorporated in early 2004, Prince Foundations has successfully completed four projects spanning more than 1.5 million sq ft of IT Parks and residential enclaves.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking