Top Story

e4m_logo.png

Home >> Account Movement >> Article

Cheil Worldwide SW Asia bags Lavie by Bagzone

06-February-2014
Font Size   16
Share
Cheil Worldwide SW Asia bags Lavie by Bagzone

Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, the women’s handbag & footwear brand from Bagzone Lifestyles. The brand was being handled by TBWA. The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India’s Gurgaon and Mumbai offices.

On Cheil’s appointment as Lavie’s creative partner, Sandeep Goenka, COO, Bagzone said, “Cheil’s integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners - we are happy that Cheil’s creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

Commenting on the win, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “Lavie is indeed a very prestigious win for Cheil. As a brand, Lavie already enjoys very good recall, but needs to move the needle on brand attitude. We are very excited with this mandate – creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

The Lavie brand with its range of women’s handbags was launched in 2010. This was soon followed by footwear to complement the handbags. This fashion lifestyle brand targets the GenY young woman, who is multi-faceted, successful, independent and vivacious.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.