Top Story


Home >> Account Movement >> Article

Channel UFX signs on Aidem Ventures to handle its ad sales

Font Size   16
Channel UFX signs on Aidem Ventures to handle its ad sales

Channel UFX, the youth entertainment and music channel catering to the South market, has commissioned its ad sales duties to Aidem Ventures.

Announcing the association, Usman Faheed, MD, Channel UFX said, “The Aidem team possesses a great amount of expertise in every business facet, be it developing the right positioning and pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists. We are glad to be associated with them.”

Vikas Khanchandani, Director, Aidem Ventures added here, “Channel UFX is a very interesting channel that not just entertains the youth, but also encourages them to be informed, global citizens. This channel is going to reconstruct market boundaries to create and capture an enormous new segment. The team is very excited about the channel.”

“Considering that South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age group,” said Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.

Channel UFX offers a mélange of programming – from international to Bollywood and South Indian music.

The channel is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL; in Karnataka, the channel is available on DEN Network and All Digital. In Andhra Pradesh, the channel is currently available in Vishakhapatnam and will soon be distributed across the state.

Internationally, Channel UFX has been made available on E-Vision, which covers all of the Middle-East. The channel has been also been garnering online viewership in the US and the UK.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO