Channel UFX, the youth entertainment and music channel catering to the South market, has commissioned its ad sales duties to Aidem Ventures.
Announcing the association, Usman Faheed, MD, Channel UFX said, “The Aidem team possesses a great amount of expertise in every business facet, be it developing the right positioning and pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists. We are glad to be associated with them.”
Vikas Khanchandani, Director, Aidem Ventures added here, “Channel UFX is a very interesting channel that not just entertains the youth, but also encourages them to be informed, global citizens. This channel is going to reconstruct market boundaries to create and capture an enormous new segment. The team is very excited about the channel.”
“Considering that South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age group,” said Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.
Channel UFX offers a mélange of programming – from international to Bollywood and South Indian music.
The channel is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL; in Karnataka, the channel is available on DEN Network and All Digital. In Andhra Pradesh, the channel is currently available in Vishakhapatnam and will soon be distributed across the state.
Internationally, Channel UFX has been made available on E-Vision, which covers all of the Middle-East. The channel has been also been garnering online viewership in the US and the UK.