Top Story

e4m_logo.png

Home >> Account Movement >> Article

Channel UFX awards biz to Fourth Dimension

16-August-2012
Font Size   16
Share
Channel UFX awards biz to Fourth Dimension

Fourth Dimension Media Solutions has bagged the advertising sales and marketing mandate of English music channel, Channel UFX. Fourth Dimension is mandated to devise a unique communication strategy to strengthen the brand imagery of UFX Channel in the Indian market.

Confirming the development to exchange4media, Shankar B, CEO, Fourth Dimension Media Solutions said, “UFX is one of the best rated music channels. This is a prestigious win for us. The channel has a phenomenal reach and the content of UFX is on par with any other famous channels such as MTV, Channel V and so on. It’s a good opportunity and our potential has made UFX select us.”

This is the first agency on board. There was no pitch involved in the entire process.

Shiran Mather, Creative and Channel Head, Channel UFX said, “We are happy to have Fourth Dimension as we see a lot of potential in the company. They have been handling big brands and they could understand our channel well. I would like to have people who understand the brand, as they will reach the right client. I am expecting quick results from them.”

Adding to Fourth Dimensions win, Shankar said, “We have started the recruitment process for Fourth Dimension and have already identified people for Chennai. We will recruit from Delhi, Hyderabad and other cities soon.”

For the record, Fourth Dimension Media Solutions specialises in media outsourcing, and handles television airtime sales for Tamil News Channel ‘Puthiyathalaimurai’, its magazine by the same name and English radio station Chennai Live, among others.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...