Carlsberg India Pvt Ltd has recently appointed Saatchi & Saatchi, Delhi as its communication partner. As part of the mandate, Saatchi & Saatchi will handle all communication development for the Carlsberg and Tuborg beer brands in India.
The association between Saatchi & Saatchi and Carlsberg globally dates back to the 1970s, when Carlsberg’s tagline ‘Probably the best beer in the world’ was created by the agency for the UK market.
Speaking on the partnership in India, Subodh Marwah, Director - Marketing, Carlsberg India Pvt Ltd, said, “We have an ambition to ‘be the fastest growing beer company in India’ and we believe that Saatchi & Saatchi would help us to deliver the desired results. We selected them as they have a mature understanding of the issues and opportunities and are not just able to articulate that, but also manifest it in creative and impactful ways. This is what we are looking for, and which is what they have demonstrated on the other global brands they work on. They are also our advertising agency in a few other countries and the best practices and insights sharing would give additional perspectives.”
Commenting on this development, Kamal Basu, CEO, Saatchi & Saatchi India, said, “We are excited about our partnership with Carlsberg India; we have a strong vision for the brand and we’re looking forward to implementing it the Lovemarks way.”
Carlsberg India Pvt Ltd, part of the Carlsberg Group, commenced operations in 2007. It now has five breweries in Paonta Sahib, Alwar, Aurangabad, Kolkata and Hyderabad. The product portfolio of the company includes its flagship brand Carlsberg and Carlsberg Elephant, Tuborg, Tuborg Strong and Palone 8.