Top Story

e4m_logo.png

Home >> Account Movement >> Article

Cardekho.com assigns its media mandate to Xposure

08-August-2014
Font Size   16
Share
Cardekho.com assigns its media mandate to Xposure

Automobile portal Cardekho.com has awarded its media duties to Delhi-based media agency Xposure. Confirming the news to exchange4media, Rajul Kulshreshtha, Co-founder, Xposure said, “The competition was a direct one with GroupM’s Maxus.”

Cardekho.com is owned by Girnar Software, which also owns the portals BikeDekho.com and PriceDekho.com. Founded in 2007 by brothers Amit and Anurag Jain, Girnar Software is engaged in website and mobile application development, testing and Q&A services. The company raised $15 million in funding from Sequoia Capital in November 2013.

Apart from offering consumers with an online platform to list their used cars on a freemium model, CarDekho.com offers a variety of research tools, expert reviews, user reviews, on road prices in all cities along with pictures and list of dealers. It also offers an end-to-end solution by facilitating car finance and insurance options to its consumers.

CarDekho.com has gathered critical business momentum through its strategic partnerships with leading OEMs and accounts for 10 per cent of national sales for them. CarDekho currently works with over 2,000 new and used car dealers, including organised retail used car dealers such as Mahindra First Choice and Carnation.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship