Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level. The account will be handled out of the agency’s Mumbai office.
Shaze is the diversification initiative of the group into luxury gifting in India, offering art pieces with a focus on sterling silver and leather ware, combined with materials such as marble, lacquered wood, camel bones, and coloured stones.
Commenting on the win, Kartik Iyer, MD, Carat India said, “We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavours in the luxury space.”
Himanka Das, Senior Vice President, Carat Media added here, “We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS & CCS Planner, we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions.”