Carat Media has won the media duties for Scandic Food India, which markets processed food products under the brand name Sil. The account size is estimated to be in the region of Rs 8-10 crore.
Scandic Food India is a wholly-owned subsidiary of Denmark-based Good Food Group. Besides juices and jams, the Sil portfolio consists of ketchup, sauces, baked beans and a host of other processed foods.
Ravi Chandra, National Sales and Marketing Manager, Scandic Food said, “Communicating the brand promise of Sil to our consumers is a key part of our strategy in increasing the presence of Sil brand. Carat, having a deep understanding of the Indian market and media, would be a valuable partner in growing the Sil brand. Besides, with their perspective on integrated communications planning, we found them to be the perfect agency to handle our media requirements in this dynamic market scenario.”
Reacting to the win, Kartik Iyer, Managing Director, Carat India, said, “We are delighted to have been given the opportunity to re-launch Sil and grow the brand in a very competitive food category business. We look forward to partnering the client in creating innovative media solutions to make Sil a household name.”
Carat is an independent media buying and planning agency, and is part of the Aegis Media group, which also includes Posterscope, the OOH unit, Isobar, its digital marketing arm, and Carat Fresh, the media activation unit, which will all be part of the solution being provided to Scandic Food.