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Carat Fresh Integrated bags creative & activation mandate for Global Green Company

20-May-2010
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Carat Fresh Integrated bags creative & activation mandate for Global Green Company

360-degree integrated marketing agency Carat Fresh Integrated (a division of Carat Media Services) has won the creative and activation mandate for The Global Green Company, part of the Avantha Group.

Confirming the appointment, Debashis Das, Country Head, Carat Fresh Integrated, said, “Carat Fresh brought in fresh and strategic ideas, tailor-made for creating their brand identity, which confirmed their association with us. The innovative marketing and branding solutions crafted by Carat will, without doubt, accomplish our rationale of brand positioning and recall.”

The Global Green Company markets its products under the brand name, Tify. Tify offers a range of products, which covers several items in the condiments, sauces, jams and conserve categories for both retail and food service segments. The company is currently in the process of launching a couple of new brands.

As an integrated marketing agency Carat Fresh will handle creative and activation needs for their various brands. The entire campaign will focus on strategic initiatives to convert potential customers into loyal customers and augment brand recall for The Global Green Company.

Commenting on the win, Das explained, “This pitch has been a perfect example of integration that we have been striving towards. The category is exciting and Global Green’s plans are ambitious. It’s a massive opportunity for the brand. We are all charged up to make the most of it.”

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