Embassy of Ireland has roped in Carat Media Services to handle the media duties to promote Ireland as a tourist, business and educational destination.
The business will be handled out of Carat’s Mumbai office.
Himanka Das, Senior Vice President, who heads the west operations of Carat India said, “We are delighted to extend our partnership with Embassy of Ireland in India and look forward to creating a stronger audience pull to visit Ireland as a tourist destination and also to promote business and education through holistic solutions that are media neutral.”
India office of Tourism Ireland aims to increase awareness of Ireland in India to promote tourism, attract business entrepreneurs and attract students for education.
Ireland is participating in ICC Twenty20 World Cup and owing to the cricket fan following in India, plans to leverage on the season.
Commenting on this appointment, Feilim McLaughlin, Ambassador of Ireland to India said, “We are impressed by the strategic thinking demonstrated by Carat Media’s recommendation on differential solutions for the challenging objectives we have targeted.”
Carat is a part of Aegis Media Group. Other companies in the Group include Vizeum, Posterscope, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, iProspect Communicate 2, etc.