Strategic brand activation agency Candid Marketing is ending 2011 on a high with seven new clients added to its portfolio.
Candid won the activation campaigns for several new brands this quarter (October, November and December). The company is conceptualising and executing activation campaigns for Radio City, MyCityWay, Mothercare, USL, Wipro, Marico and Wrangler.
For all of these clients, Candid has conceptualised extensive experiential and digital activation campaigns targeting specific target groups. The activation campaigns span across multiple formats such as retail promotions, school contact programs, launch events, in-store and college promotions, etc.
Commenting on the developments, Atul S Nath, Managing Director, Candid Marketing, said, “The most exciting development of 2011 has been the extensive work we are doing in amplifying our experiential campaigns through on-line activation. Our expertise in this space has been crucial in winning new business from clients in this quarter. Prospects for 2012 never looked brighter.”
Candid Marketing has been working on experiential and digital activation campaigns for the past 16 years. Over the years, the agency has conceptualised over 15,000 brand activations and events in more than 160 cities across more than 3,000 locations nationwide.