Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged at around Rs 15 crore. The other agency in fray for the business was Mudra.
Commenting on the win, Vandana Das, Branch Head, Brand David, said, “We are looking forward to working with the client in this challenging category. We are excited to partner them and we believe that we will take the brand to greater heights.”
The Dabur spokerperson said, “We are very happy with the creative approach offered by Brand David and look forward to working with them on two of our flagship oral care brands, Dabur Red Toothpaste and Dabur Lal Dant Manjan.”